WHO: Love Bonito
WHERE: Singapore (313@Somerset), Malaysia (MyTown, Mid Valley, PJ Paradigm Mall, Sunway Pyramid)
WHAT: Starting out as a passion project in 2010, Love, Bonito has grown exponentially over the last 8 years and is now the largest homegrown fashion brand, made for real women by real women. With an ethos to“empower women’s confidence by educating them to dress well and right”, the brand mission is to share this dream with women all across the world. The Love, Bonito woman is at the heart of everything the company do and they pride themselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products, and content for her.
LOVE YOUR CUSTOMER: Love, Bonito expansion from online eCommerce to bricks and mortar is a classic example of retail revolution that retail is evolving into omni-channels. While expanding to omni-channel retailers, the brand is also venture out of Singapore to nearby countries. The expansion will certainly come with a cost of complexity which is critical to manage the strategy effectively to ensure clarity in every aspects. Vend has been the most effective omni-channel retail management software to manage customer database, inventory, promotion scheme, and business intelligence.
LOVE YOUR POS: We recommend Vend as the POS systems to manage Love, Bonito sales operation as it is the proven systems to grow retail business from single to omni-channel and one to multiple outlets. Most of the Love, Bonito outlets are located in shopping mall where GTO daily submission is mandatory, where it is fully managed by EISOL GTO platform.