ecommerce as well as emerging trends like mobile and augmented reality are changing the way
consumers behave. In order to keep up, brick-and-mortar merchants must adapt to the
rapidly-changing landscape of modern retail.
Below are some the top trends dictating these changes. If you’re a retailer looking to thrive in the
coming years, be sure to keep the following in your radar:
Augmented Reality (AR) is a technology that brings virtual objects into the real world, so they appear to exist in your physical environment.
Citizen Watches in Taiwan made excellent use of AR when it developed an augmented reality fitting room for its watches. It enabled customers to virtually try on different types of watches by waving their wrist in front of their web cam.
Toyota Yaris in a whole new way. All they had to do was place the print ad in front of their web cam and they would see the Yaris come to life.