Do you know how many customers walked into your store today? How about the number of people who walked past your doors without coming inside?
Just like an e-commerce business needs to use tools such as Google Analytics to analyze its website traffic, your brick-and-mortar retail business needs in-store analytics to optimize its performance. Vend and Swarm can help you accomplish that.
Here are a few ways in which Vend and Swarm can improve your store:
For instance, you can send a “We miss you” offer to your inactive shoppers, while those who swing by your store more often can get exclusive loyalty deals.
2. Store layout
Swarm can give you a closer look at how people behave inside your store. For example, you can learn about how long customers wait at checkout or the parts of your store that get the most and least traffic.
Armed with this information, you can switch up your store’s layout, product arrangements, and fixtures in order to improve traffic flow and create a more efficient shop. How would you know if your changes are working? Use Vend’s transactional information to figure out if your actions have any impact on your conversion rates.
Superette, an apparel store in New Zealand that uses Vend and Swarm does this and has seen great results.
“Using Swarm and Vend together has been amazing. It has helped out with staff rostering, timing of staff breaks, timing of job allocations, and pin-pointing daily and hourly customer trends,” says Superette’s James Rigden. “It's given clarity to marketing that different medians work better than others and what we do online really does filter through to the retail doors.”
4. Store Comparisons
For instance, if you discover that your beachfront store converts more visitors than your other branches, you can dig deeper to find out why and apply your new found knowledge to boost conversions at other locations.
Mobile and Cloud-Based
And the best part is, you can do all this from multiple locations and devices. Because both these applications are cloud-based, your data’s available wherever you need it — access Vend and Swarm from your laptop, desktop or mobile device any time, even when you’re not at the store.
The degree of in-store optimization and marketing personalization you can achieve by combining Vend and Swarm is key to attracting and retaining customers. Find out more about Swarm In-store Analytics and see how you can use in-store analytics to supercharge your retail store.