WHO: Simone Irani Resort Wear
WHERE: Cluny Court # 02-17, 501, Bukit Timah Rd, Singapore 259760
WHAT: Simone Irani is a Singapore based women's wear label specializing in chic resort wear.The uniqueness of the brand is that it recognizes that resort wear is all about effortless style and it extends that beyond the resort to the city.
With no formal training in fashion this ex-lawyer fell into fashion quite by accident! Whilst still a lawyer, she made several trips to India where she sourced unusual fabrics and trims and made one of a kind pieces which she sold at home exhibitions mainly to friends. The hobby grew and she decided to focus on it full time after people kept asking for more creations.
She decided to focus on resort wear after clients kept gravitating towards that style of clothing. She noticed that resort wear was divided into 2 distinct categories: either very basic pieces at low price points or very expensive, high-end designs. There was not much in between.
Simone Irani aims to fill that gap by offering innovative designs at affordable prices that reflect a style that is chic and luxurious but with a bohemian edge.
The Simone Irani customer is someone who loves to flaunt her individuality and express herself through bold statement pieces that incorporate details with an unexpected twist.