WHO: Simone Irani Resort Wear
WHERE: Cluny Court # 02-17, 501, Bukit Timah Rd, Singapore 259760
WHAT: Simone Irani is a Singapore based women's wear label specializing in chic resort wear.The uniqueness of the brand is that it recognizes that resort wear is all about effortless style and it extends that beyond the resort to the city.
With no formal training in fashion this ex-lawyer fell into fashion quite by accident! Whilst still a lawyer, she made several trips to India where she sourced unusual fabrics and trims and made one of a kind pieces which she sold at home exhibitions mainly to friends. The hobby grew and she decided to focus on it full time after people kept asking for more creations.
She decided to focus on resort wear after clients kept gravitating towards that style of clothing. She noticed that resort wear was divided into 2 distinct categories: either very basic pieces at low price points or very expensive, high-end designs. There was not much in between.
Simone Irani aims to fill that gap by offering innovative designs at affordable prices that reflect a style that is chic and luxurious but with a bohemian edge.
The Simone Irani customer is someone who loves to flaunt her individuality and express herself through bold statement pieces that incorporate details with an unexpected twist.
LOVE YOUR CUSTOMER: Simone Irani is a fashion retailer specialize in swim wear and resort wear. They need a system that is simple but allow the owner to keep track of sales data remotely in real time basis as the shop is run by the cashier most of the time.
Vend fit perfectly into the business by allowing the shop to manage the inventory, keep track of sales and future plan to create membership programs and loyalty program. Simple to setup and simple to ensure the business continuity as the shop do not want to waste time on hardware configuration or memorize the complicated steps to perform a sales.
The Lay by transaction is an important feature for the shop to manage the collection of deposit for design that is rare and require to order from suppliers.
LOVE YOUR POS: We need something more sophisticated than a cash register but we are not sure which POS solutions we should go for until seeing the Vend demo. We love the simplicity of its setup that allow us not just to use it in the shop but bring along when we run any pop up event. Some of our swim wears are rare and we need to order from the suppliers, so we often receive deposit from the customer and the ability for the POS system to manage the deposit and customer is important.