A successful rewards programme starts with understanding the people it serves. For professional painters, that means making rewards easy to earn, straightforward to track and convenient to receive. For the business, it means building stronger trade relationships while gaining insight that helps teams make better commercial decisions.
Dulux Connect brings these priorities together. Since its launch, the programme has attracted a growing community of painters and supported increasing sales. Behind that progress is a combination of committed leadership, deep trade knowledge and the technology needed to turn a clear strategy into everyday execution.
EISOL supports that execution with a comprehensive technology solution connecting the participant journey—from scanning a product code through to receiving cashback payouts.
Rewards that fit the working day
For painters, the appeal is practical. Purchase eligible Dulux paint and sealant products, scan the cashback QR code attached to the product, and earn rewards through a simple mobile experience. Participants can track and manage their cashback in the app.
That convenience matters to people whose working day revolves around preparing surfaces, managing jobs and delivering a quality finish. A reward programme fits more naturally into their routine when participation takes little effort and the benefit is clear.
Transparency is equally valuable. Dulux’s published Singapore guidance explains that rewards appear in the participant’s app wallet, with automatic PayNow payouts once the qualifying balance is reached. This gives painters a clear connection between an eligible purchase, the reward earned and the payment they can expect.
A simple experience needs a connected process
Making that experience simple requires coordinated work behind the scenes. Registration, product scans, cashback records and payouts need to operate as a connected process. A scan starts the journey; the participant’s confidence depends on what happens afterwards.
EISOL’s role covers this complete workflow. By connecting the participant experience with programme administration and payout operations, the solution helps keep the reward journey organised and traceable. Clear records support participant enquiries and give the operating team a consistent basis for following up on rewards and payments.
This becomes increasingly valuable as participation grows. A dependable process helps the team manage greater activity while maintaining the clarity and consistency that encourage painters to keep participating.
PayNow payout is automatic when the app wallet reaches S$20. Cashback amounts vary by eligible product. Programme terms and eligibility apply.
Turn programme activity into better decisions
The programme also creates opportunities to understand the market more closely. Product-linked participation data can add a useful view of purchasing activity further along the distribution chain. Examined in aggregate, it can help a team explore which eligible products attract engagement, how participation changes over time and where further investigation could reveal commercial opportunities.
These signals can complement sales and distribution reporting. Sustained engagement around a product may warrant additional trade support, while lower participation may prompt a review of awareness, availability or campaign communication. Each observation gives the sales and marketing team a more focused question to investigate.
Used thoughtfully, this feedback can help Dulux refine promotions, direct resources and identify opportunities to expand its market presence. The value comes from turning programme activity into decisions the business can act on.
Leadership gives the programme direction
Leadership makes that possible. Dulux’s management team brings a deep understanding of the painting trade and has assembled a team capable of executing its strategy quickly and precisely. Strong management support provides direction, helps resolve decisions and keeps the programme connected to commercial priorities as it develops.
The technology partnership translates that direction into a working service. Dulux contributes trade knowledge and commercial leadership; EISOL contributes workflow design and technology delivery. Together, those capabilities connect the reward promise with the operational work required to fulfil it.
Practical technology that supports enterprise growth
For enterprises, Dulux Connect illustrates what a well-supported reward programme can achieve: a more convenient participant experience, stronger operational coordination and a foundation for better market insight.
EISOL brings this practical approach to enterprise technology—understanding the business workflow, connecting the systems involved and developing the capabilities needed to make the strategy work in practice. Its services span workflow design, cloud integration and custom software development.
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