Updated: Feb 23, 2020
In 2016, there were over 2,700 restaurants in Singapore. No doubt that numbers only have risen since then; competition is fierce in this area, especially since there are so many foodies around.
If you're opening a Yakiniku restaurant soon, then you want to do everything in your power to make sure it's a success! Once you get customers in through the door and they taste your food, then you're set.
So how do you ensure your big day everything you dreamed of, and more?
To help you out, here are 8 insider tips for a successful restaurant grand opening.
1. Let the World Know Before You Open
You could be opening the best Yakiniku res in Singapore. No doubt that numbers only have risen since then; competition is fierce in this area, especially since there are so many foodies around..
What you need to do is drum up business before you're even open. Plan your killer promo and get in touch with bloggers and news media.
Give them a taste of what's to come, and keep them intrigued by regularly posting on your restaurant's social media pages. With that said, if you don't have social media accounts for it yet, then get on that pronto! The sooner you can engage with potential customers, the better.
2. Dear Food Price—Let's Be Friends
Your food prices will be your best friend...or your worst enemy. Set it too high, and your business will be a trickle, even if you have some of the best food in town. Set it too low, and you will be in the red, even if you get crowds coming in.
What you want to do is make sure you are serving premium food at affordable prices. Once you know what you are going to serve in your Yakiniku restaurant, start pricing up how much the ingredients will cost at your selected vendors. Then, factor in your other overhead, such as employee salaries, rent, utilities, and more.
Once you have all those numbers, then you will want to set the food prices at a rate where they will cover your overhead, and then some. Don't get too greedy; you can always raise your prices slowly in the future once you have established your restaurant as a reputable and stellar place to eat.
3. A Picture Is Worth a Thousand Words
And it will bring thousands of people to you!
In this case, the customer will meet the pictures before the meat (no pun intended).
Remember how we said to drum up business before your grand opening? A perfect way to do this is to take pictures of what you will be serving in your Yakiniku restaurant and post them on your social media accounts.
Social media is the best channel to spread the news about your restaurant since it can go viral in a matter of minutes or hours. This is because it's so easy to like and reshare posts users like. So let them do the advertising for you!
4. Are You Ready for a Big Party?
You may be anticipating a large crowd, but is your team as well? A disconnect between expectations can cause your grand opening to quickly fall apart.
In addition to ordering plenty of stock and ingredients for your Yakiniku restaurant, you also want to prep the kitchen crew and make sure they're ready for any sudden surges in orders.
Remember: a hungry customer is an angry customer, and you want to keep everyone as happy as possible on your big day!
5. Wow, QR Code! Scan It Quick!
With so much technology nowadays, people are obsessed with using every new piece of tech. For instance, consumers love scanning QR codes nowadays, especially if it helps facilitate things!
For instance, you can get a self-ordering solution where customers can place orders on their own. This system is integrated with your POS system so your kitchen crew gets the orders straight away.
Not only will this tech make your customers happy, but it'll also free up your staff to do other tasks, such as run the food to tables or bring the bills to customers who are done dining.
Considering Yakiniku is Japanese cuisine, it should make sense that your restaurant needs to cater to a Japanese audience. Thankfully, Japan is one of the top tourist spots for Singaporeans, which means we know and love their food!
Make sure you do the cuisine justice and even have some staff who are Japanese. Your customers will certainly appreciate authenticity.