SME Client: Love Bonito
Malaysia (MyTown, Mid Valley, PJ Paradigm Mall, Sunway Pyramid, 1Utama)
About Love Bonito:
Starting out as a passion project in 2010, Love, Bonito has grown exponentially over the last 8 years and is now the largest homegrown fashion brand, made for real women by real women. With an ethos to“empower women’s confidence by educating them to dress well and right”, the brand mission is to share this dream with women all across the world. The Love, Bonito woman is at the heart of everything the company do and they pride themselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products, and content for her.
Love your customer:
Love, Bonito expansion from online eCommerce to bricks and mortar is a classic example of retail revolution that retail is evolving into omni-channels. While expanding to omni-channel retailers, the brand is also venture out of Singapore to nearby countries. The expansion will certainly come with a cost of complexity which is critical to manage the strategy effectively to ensure clarity in every aspects. Vend has been the most effective omni-channel retail management software to manage customer database, inventory, promotion scheme, and business intelligence.
Love your POS:
Love Bonito started to use Vend in Singapore flagship store, 313 Orchard. And we have been operating with Vend since and replicating the model to Malaysia outlets. Vend is useful when come to the inventory tracking and customer engagement as it provide a lot of useful features to capture the essential data easily during POS. Another key features that we really love is the promotion, as it is versatile and easily setup from HQ and automatically replicate to all the outlets in a matter of seconds. It help to lessen the workload for the cashier and empower us to run different promotional campaigns to attract new customers and retain existing members. There are a lot of features in the systems which is essential for sales operation and we love it!