Top 11 Consumer Loyalty Program in Singapore

Updated: Nov 13

#crm #customer #loyalty #point #program #membership #reward #singapore #voucher #cashback #discount


1. Rewardly
2. Flex Reward
3. Poket
4. Ascentis
5. Advocado
6. Capillary
7. Edenred
8. CapitaStar
9. Rewardz
10. StarCRM
11. Yuu

One way or the other, we are the "customer" and being the customer we never reject a good deal finally made a purchase decision. A successful consumer loyalty program should never stop giving their customer a sense of good deal or it has little reason to continue running it.

Customer loyalty program is getting popular across the world and exposing to their target audience (consumer) in every channel and every one at all time! If we look closer to the loyalty program and the information that it delivered, it can easily trace back to some form of advertisement. The advertisement is intent to deliver the information about a product or service, highlight the advantages of it, and entice the viewer with urgency of getting one before losing the opportunity to own something awesome at a cheaper price. Advertisement with such careful calibration can never fail to attract attention.

Consumer loyalty programs are more powerful than the advertisement as it capture the consumer identity, profile them while deliver advertisement like contents. And modern technology empowered the loyalty program with powerful penetration to reach the audience almost everywhere in the world as long as Internet connectivity is available.

Singapore is known for developed digital economy while we are fame in many other aspect. Most of the business are aware of the digital transformation and harness the cloud computing technology to grow their business. And that made us one of the fore runner in digital economy globally.

Many SME has enjoy increase of productivity, ease of managing the business and accelerate business growth beyond Singapore with various digital solutions. When the digital transformation continue to accelerate, there are increasing focus on direct engagement with end consumer and consumer loyalty programs gaining traction rapidly.

In this article, we have evaluating a few consumer loyalty programs that is available in Singapore that SME can consider for their business. The order sequence of the loyalty program does not interpret its superiority.

1. Rewardly

Rewardly Loyalty

"Life is Rewarding!"

Launch in 2019. Rewardly offers a practical and effective solution that will accelerate to grow sales and increase branding visibility using mobile first technology. They work with strategic partners like eats365, and Lightspeed to offer an interactive customer reward program that is easy to manage and automated.

Rewardly offer a highly competitive perpetual licensing models that the small business only need to pay for one time licensing fees without recurring annual licensing. They emphasize the important of runway for any business to build a successful brands and recurring pricing model does not suite the small business who has limited resources and risk endurance.

They offer a full stack of rewards schemes include loyalty point, membership, digital stamps, store value, prepaid packages, referral and more. And Rewardly also added in additional micro-programs such as Rewardly Orders!, Rewardly Book!, Rewardly Found! and Rewardly Pay! to complete the customer engagement journey within Rewardly ecosystems.


Rewardly focus on the art of engaging customer and build a win-win relationship between merchants and end consumer. Hence the platform offer one of the richest functionalities that merchant can use to design a unique customer engagement workflow of their own and highlight their branding. Rewardly also offer coalition reward scheme call Rewardly World that is fully managed by Rewardly to proactively reaching out to the target audiences and help merchants to expand their reach beyond geographical limits.

Despite the AI and machine learning is a great tools to increase frequency and accuracy of audience targeting but due to the nature of its computation heavily rely on "learning" or "try and error", it is hard to contain the automation of trigger, hence Rewardly will explore on big data technology with human for analytics to gain better precision and avoiding causing "reward fatigue" to the consumers.

Rewardly encompass following key functions in their platform,

Loyalty Point System
  • Flexibility to setup spent to earn point or dollar loyalty programs

  • Ability to configure spent to earn ratio, and point redemption ratio

  • Variable point earning scheme with advanced condition setting

  • Configure loyalty point redemption method according to merchants' need

  • Multi-tiers membership loyalty earning scheme

  • Integration with other programs such as vouchers, referral and stamps

Multi-tiers Membership
  • Rules driven auto upgrade and downgrade of membership

  • Validity and expiry setting for membership

  • Paid membership setting

Cashback and Discount
  • Flexible configuration for percentages or dollar discount

  • Allow merchants to configure immediate or post use scheme

  • Integrated with other programs such as membership

Voucher Systems
  • Flexible voucher scheme for discount, free items or bundle products

  • Automated voucher issuing systems

  • Voucher validity settings

  • Voucher quantity control systems

  • Pre-printed voucher systems

  • Integration with other programs such as loyalty, stamps, referral

Digital Stamp Systems
  • Automated digital stamp issuing systems based on multiple conditions

  • Flexible design to allow merchants to setup number of stamps and gifting milestones

  • Smart transaction audit systems to safeguard attempt exploitation of programs

  • Iteration control logic to safe printing of loyalty stamp card

  • Easy to use designer for merchant to launch a powerful digital stamp program immediately

  • Integration with other programs such as vouchers, referral

Prepaid Package Systems
  • Super easy to setup prepaid package systems

  • Mixed or fixed products setting

  • Integrated with other programs such as stamps

Member Referral Programs
  • High performance referral program with customisable tiering and rewards

  • Integrated with other programs such as loyalty point, stamps and voucher

Store Credit Systems
  • Flexible store credit packages setting

  • Integrated with other programs such as vouchers

Digital Ordering Systems
  • Beautiful and elegantly design digital ordering systems

  • Support pickup, delivery, dine-in and pre-order (intra day or future date)

  • Built-in digital menu browsing capability

  • Support multi-branches restaurant

  • Integrated payment with low MDR

  • Integration with delivery partners

  • Integrated with Rewardly programs such as voucher, store credits and loyalty

  • Integrated with POS systems

Integrated Payment
  • Support major credit cards

  • Low MDR

  • No fix transaction fees

  • Support eWallet and BNPL

Features Highlight

  1. Most powerful features that stand out from similar CRM loyalty software category

  2. Fully cloud-based, work on any devices and open API to connect other cloud apps

  3. Perpetual license model with no recurring license fees

  4. More than a loyalty reward platform with bonus features such as digital ordering and integrated payment

  5. Free of use for micro or solo business such as hawker

  6. Data security is our priority

  7. Highly versatile program design suitable for retail, F&b, services, travel industry and more

  8. Proven technology that help real business to grow their member base

  9. Design with practical functionality of experiences gather from retail and F&b partners

  10. Flexible design to integrate with POS system or operate independently

Success Stories


​Restaurant, Retail and Services business





​(65) 8668 5318


2. FlexReward

Launch in Singapore 2021, the loyalty software offer milestone reward scheme using digital stamp program and allow the merchant to setup gifting when their member collected enough stamps to reach a milestone.

They offer a digital stamp card system leveraging on web app technology that does not require the end user or consumer to download or install any app on their mobile phone by adopting QR code technology. The consumer just need to scan the QR code to access to the program follow the step to gain rewards or making redemption and there is no printed loyalty stamp card needed.

The program is currently available in Singapore, Australia, Canada and few other countries.


Food and Beverage


USD36 monthly