Updated: Jan 15
LIST OF CONSUMER LOYALTY PROGRAMS IN SINGAPORE 1. Rewardly 2. Flex Reward 3. Poket 4. Ascentis 5. Advocado 6. Capillary 7. Edenred 8. CapitaStar 9. Rewardz 10. StarCRM 11. Yuu
One way or the other, we are the "customer" and being the customer we never reject a good deal finally made a purchase decision. A successful consumer loyalty program should never stop giving their customer a sense of good deal or it has little reason to continue running it.
Customer loyalty program is getting popular across the world and exposing to their target audience (consumer) in every channel and every one at all time! If we look closer to the loyalty program and the information that it delivered, it can easily trace back to some form of advertisement. The advertisement is intent to deliver the information about a product or service, highlight the advantages of it, and entice the viewer with urgency of getting one before losing the opportunity to own something awesome at a cheaper price. Advertisement with such careful calibration can never fail to attract attention.
Consumer loyalty programs are more powerful than the advertisement as it capture the consumer identity, profile them while deliver advertisement like contents. And modern technology empowered the loyalty program with powerful penetration to reach the audience almost everywhere in the world as long as Internet connectivity is available.
Singapore is known for developed digital economy while we are fame in many other aspect. Most of the business are aware of the digital transformation and harness the cloud computing technology to grow their business. And that made us one of the fore runner in digital economy globally.
Many SME has enjoy increase of productivity, ease of managing the business and accelerate business growth beyond Singapore with various digital solutions. When the digital transformation continue to accelerate, there are increasing focus on direct engagement with end consumer and consumer loyalty programs gaining traction rapidly.
In this article, we have evaluating a few consumer loyalty programs that is available in Singapore that SME can consider for their business. The order sequence of the loyalty program does not interpret its superiority.
"Life is Rewarding!"
Launch in 2019. Rewardly offers a practical and effective solution to accelerate sales and increase branding visibility using mobile-first technology. They work with strategic partners like eats365 and Lightspeed to provide an interactive customer reward program that is easy to manage and automate.
Rewardly offers a highly competitive perpetual licensing model for which the small business only needs to pay one-time licensing fees without recurring annual licensing. They emphasize the importance of runway for any business to build successful brands, and the recurring pricing model does not suit small businesses with limited resources and risk endurance.
They offer a full stack of rewards schemes, including loyalty points, membership, digital stamps, store value, prepaid packages, referrals, and more. And Rewardly added additional micro-programs such as Rewardly Orders!, Rewardly Book!, Rewardly Found!, and Rewardly Pay! to complete the customer engagement journey within Rewardly ecosystems.
Rewardly focuses on engaging customers and building a win-win relationship between merchants and the end consumer. Hence the platform offers one of the richest functionalities merchants can use to design a unique customer engagement workflow and highlight their branding. Rewardly also offers a coalition reward scheme called Rewardly World that is fully managed by Rewardly to proactively reach out to the target audiences and help merchants to expand their reach beyond geographical limits.
Rewardly encompasseswealthiest the following essential functions in its platform,
Loyalty Point System
Flexibility to set up spent to earn point or dollar loyalty programs.
Ability to configure spent-to-earn ratio and point redemption ratio
Variable point earning scheme with advanced condition setting
Configure loyalty point redemption method according to merchants' need
Multi-tiers membership loyalty earning scheme
Integration with other programs such as vouchers, referrals, and stamps
Rules-driven auto upgrade and downgrade of membership
Validity and expiry setting for membership
Paid membership setting
Cashback and Discount
Flexible configuration for percentages or dollar discount
Allow merchants to configure immediate or post-use schemes.
Integrated with other programs, such as membership
Flexible voucher scheme for discounts, free items, or bundle products
Automated voucher issuing systems
Voucher validity settings
Voucher quantity control systems
Pre-printed voucher systems
Integration with other programs such as loyalty, stamps, referral
Digital Stamp Systems
Automated digital stamp issuing systems based on multiple conditions
Flexible design to allow merchants to set up the number of stamps and gifting milestones
Smart transaction audit systems to safeguard attempt exploitation of programs
Iteration control logic to safe printing of loyalty stamp card
Easy-to-use program designer for a merchant to launch a powerful digital stamp program immediately.
Integration with other programs such as vouchers, referral
Prepaid Package Systems
Super easy to set up prepaid package systems
Mixed or fixed products setting
Integrated with other programs such as stamps
Member Referral Programs
High-performance referral program with customizable tiering and rewards
Integrated with other programs such as loyalty points, stamps, and voucher
Store Credit Systems
Flexible store credit package setting
Integrated with other programs, such as vouchers
Digital Ordering Systems
Beautiful and elegantly designed digital ordering systems
Support pickup, delivery, dine-in, and pre-order (same day or future date)
Built-in digital menu browsing capability
Support multi-branches restaurant
Integrated payment with low MDR
Integration with delivery partners
Integrated with Rewardly programs such as vouchers, store credits, and loyalty
Integrated with POS systems
Support major credit cards
No fixed transaction fees
Support eWallet and BNPL
Most powerful features that stand out from similar CRM loyalty software category
Fully cloud-based, work on any device, and open API to connect other cloud apps.
Perpetual license model with no recurring license fees
More than a loyalty reward platform with bonus features such as digital ordering and integrated payment
Free of use for micro or solo businesses such as hawker
Data security is our priority.
Highly versatile program design suitable for retail, F&b, services, the travel industry, and more
Proven technology that helps real business to grow their member base
Design with practical functionality of experiences gathered from retail and F&b partners.
Flexible design to integrate with POS system or operate independently
Launching in Singapore in 2021, the loyalty software offers a milestone reward scheme using a digital stamp program. It allows the merchant to set up gifting when their member collects enough stamps to reach a milestone.
They offer a digital stamp card system leveraging web app technology that does not require the end-user or consumer to download or install any app on their mobile phone by adopting QR code technology. The consumer needs to scan the QR code to access the program and follow the steps to gain rewards or make a redemption, and no printed loyalty stamp card is required.
The program is available in Singapore, Australia, Canada, and a few other countries.
Poket is a free cloud-based DIY platform where businesses can easily createhelps loyalty programs. Poket is an award-winning all-in-one Digital Customer Rewards Solution that helps businesses increase repeat sales, retain customers, and effortlessly attract new loyal customers.
The company wanted to revolutionize the loyalty program industry by using smartphone mobile technology to replace the conventionally printed loyalty membership card from the consumer's wallets.
Merchants using their online customer loyalty program software can run multiple reward programs through a tablet that registers members, issues membership cards, distributes vouchers, records transactions, and even executes a spin wheel feature. This invention allows merchants to issue cards and vouchers seamlessly from one device to another. Poket also helps the merchant to gain insights into shopping behavior to tailor personalized rewards proactively.
One of the award winning marketing agency in Singapore who focus on customer engagement solution for retail, food & beverages, entertainment and hospitality industry.
The company offer CRM & Loyalty solutions, eCommerce, business intelligence, and mobile engagement solutions to the businesses in Singapore for more effective engagement with their target customers and tracking their spending behaviour for analysis and enhance future marketing engagement.
They also offer additional services such as digital marketing services, business process outsourcing together with their suite of solution to optimise the marketing performance for SME clients.
Small and Medium business
(65) 6254 2821
Advocado is more than just a loyalty program software for retailers in Singapore. They focus on helping your business flourish, grow, and thrive by gaining mastery over your customer engagement.
They are focusing on lowering the acquisition cost for business to sign up a new customer as their member and provide a platform to leverage on existing customer to advocate for the merchant's brand. And the loyalty program are also capable to utilise loyalty program to help business to retain existing customers and maximise their live time value using various incentive and reward scheme.
With more than 5 years of serving thousands of merchants and devising customer loyalty strategies for retailers across Singapore, they leverage on their experience to build an effective customer engagement program for their clientele.
Founded in 2012, the company are a technology-first company offering AI-based cloud-native SaaS products and solutions such as automated loyalty management and customer data platform. They serve over 250 brands across more than 30 countries. Their customers include businesses engaged in apparel, footwear, supermarkets, conglomerates, CPG, oil and gas, manufacturing and electronics, pharmacy and wellness, fine dining and QSR, luxury and jewelry, entertainment, travel and hospitality.
Their diverse product suite and technological platform enable the customers to manage end-to-end loyalty programs, gain a comprehensive view of their consumers, and offer unified, cross-channel strategies that provide consumers with real-time, omnichannel, personalized, and consistent experience.
Edenred Singapore can help your business build lasting and rewarding relationships with customers, employees and partners through a range of loyalty solutions. The perfect combination and use of Loyalty methodologies, the latest in Technology and Marketing strategies bring forth a holistic loyalty expertise.
The company primary focus is on development of comprehensive strategies through our solutions, services and products for relationship management; and the key offerings range from pure consulting to all aspects of the design, deployment and management of customized programs, promotions and campaigns, by harnessing a range of expert knowledge that consists of loyalty, tactical and operational consulting, technological platforms, data management and marketing services - including sourcing of loyalty rewards and their fulfilment.
Unlike other consumer loyalty software company, CapitaStar is incumbent reward software entity of CapitaLand Group. Which mean the solution and services are probably more incline to offer to the affiliated businesses operate in Capitaland malls, or Capitaland Workspaces.
The platform provides comprehensive functionalities design for the shopper to collect point, purchase vouchers, or redemption for parking. It can be very attractive to the shoppers who patronise the malls often and get some saving from their spending.
Rewardz is a Rewards-as-a-Service solution provider who focus on using gamification and innovative technology to help the employers to incentivise their employees. Retaining talents is a big challenges for any organization and Rewardz solutions can effectively solve this challenges and help employers to recognise the contribution from their team and hence building a strong morale for the company.
They provide reward scheme such as loyalty point systems and digital rewards marketplace that encourage the employees to work hard and work as a team to achieve a goal and win the bounty.
Star CRM are a leading provider of CRM software and services in the Asia-Pacific region. The company claimed to have a 20-year proven track record in helping large global and local companies to implement CRM platforms. They provide cutting-edge CRM software solutions to manage sales, marketing, loyalty, customer service, outbound telemarketing complemented by services across loyalty, data, analytics, digital marketing and telemarketing. Their powerful hybrid combination of CRM software and services provides to the clients with all the ammunition they need to engage with their customers efficiently and effectively.
Yuu is an interesting loyalty program that is targeting on a very crowded segment, the grocery store, food court, bank, telco and parks. Unlike the bespoke and more targeted customer engagement solutions, Yuu provide a simple and easy to use app for the member and incentivise them while the spent on the affiliated merchants.
The loyalty provider is using cross-brands reward mechanism which allow the shopper to gain variable points depends on the amount they spent or the timing between each sales transaction.